The We Promise You This: Headline Formula

We Promise You This: {Highly Desirable Result} Or {Consequence}

Gym membership example:
We promise you this: lose 30 pounds or we’ll pay for a month at a different gym

Literary Agency example:
We promise you this: if we can’t get you a publishing contract within 6 months, we’ll find you new representation.

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The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in …

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.


Testimonial Script

Hey there!  We’re trying to see what you thought of _____________ you bought.

We’d completely love it if you responded to these few questions:

1.) What is your name?
2.)