They All Did Unpleasant Things…Headline Formula

They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}!

Selling stationery example:
“They all looked at each other when I said I’d host the shower,
but when they saw the invitations!”

Selling art school example:
“My dad didn’t say a word when I told him I was going to art school.
But when he walked into my gallery!”

Starting your own business example:
“Everybody scoffed when I applied for a patent,
but when I made my first $100K!”

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The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in …

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.


Testimonial Script

Hey there!  We’re trying to see what you thought of _____________ you bought.

We’d completely love it if you responded to these few questions:

1.) What is your name?
2.)