Vintage camera ad

This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would take a good picture. The copywriters leaned into this doubt and addressed it up front.

Formula: Research objections + address them in your copy.

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Vintage camera ad

This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would take a good picture. The copywriters leaned into this doubt …