This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would take a good picture. The copywriters leaned into this doubt and addressed it up front.
Formula: Research objections + address them in your copy.
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On one hand, this seems like a bad billboard….
❌ No description.
❌ Not obvious what the product is.
On the other hand, it got me to Google “Really . …
I heard a friend talking about a daily check-in practice his team does at work called: P.E.I.
You rate each of these from 1-5:
Physical: How you feel physically.
Emotional:…
This helpful magazine guide is so good you can almost cut it out of the magazine and frame it!
It almost reminds me of this Guinness Oyster Guide that was …
This is a clever use of before and after to bring awareness to a cause.…
Nikon remixes a popular polaroid ad. We see the extreme disappoint in the models that are using polaroid cameras & film.…
