You’re gonna make a couple of subject lines and start filling them in.  At first your subject lines (or headlines….whatever) will suck.  That’s ok.  That’s what PRACTICING is for.

I …

Curiosity gets people to want to experience your product.

• See what it’s like to be in a room where everyone makes more than $1,000,000/year.
• I have a gift I want

Tell them some things about the product that are really cool and unique.

• This iPhone case is made out of the same stuff as the windows on the space shuttle.

People understand by analogy.  So compare how great a value something is compared to a familiar item.

• You’re getting this entire bodybuilders meal plan for less than the price of

Making something free is the lowest-friction way to get someone to take an offer. Here’s some “Free Phrases” to entice them.

• Totally free for you.
• 100% free for you.
• 100%

These are some power words for driving sales by making people feel a sense of urgency.

17 hours left.
17 hours left on this special deal.
17 hours left on …

People like to feel they belong. Like they’re part of an elite group. Like being in First Class. These are some power & trigger words to incite that feeling.

• Members