Noah Kagan’s Million Dollar Weekend Book Cover Split Test
Look at this “Split Testing” Noah Kagan did to find the right book cover:
He took a picture from a book store shelf, then rendered different colors of the book …
All posts by Lesley Amos
Copywriting Course Landing Page Split Test
Which do you think will win in this A/B/C/D Split Test?
Will report results at end of next week!…
Million Dollar Weekend.
I just did an interview with my bestest buddy Noah Kagan about reverse engineering business and his book Million Dollar Weekend.
- 0:00:27 Watch Noah go
Shark Tank: trying to sell “Genius Litter”
My buddy @RamonVanMeer sold his last company then started several companies in the pet space, and went on SHARK TANK trying to sell “Genius Litter” dressed as Albert …
No caffeine for the next two weeks.
I’m just gonna do it: I’m not gonna drink caffeine for the next two weeks.
I’ve tried tapering off and keep failing, so it’s time to rip the Band-Aid and …
Commercial Airline Cruising Speed (1930-2020)
Average cruising speed of commercial aircraft leveled out at ~500mph and has stayed there for 45 years.…
Hidden pricing structure for AltMBA
Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:
…they don’t!
It’s hidden in a random FAQ page.…
60,000 more design agencies listed in last 4 years
Wow…since 2019 there are 60,000 more design agencies listed on Clutch 🤯
Likely caused by:
– More solopreneurs entering the game.
– Remote work makes this more possible.
– Starting …
1928 San Bernardino, California locomotive factory
Thoughts that come to mind when I see this image:
• Capitalism
• Hard Work
• Commerce
• Engineering
• Job Creation
• Elbow Grease
This is what built America, …
US Mountain Data Map
I never realized what a monopoly on mountains the West had till I saw this color coded topographical map!
Almost always I’m seeing maps like this which don’t convey much …
King of the Hill Visual Style Guide:
Checkout this “Visual Style Guide” used by the animation team at King of the Hill.
Here’s a few more slides of the style guide:
…
Build lots of things, only one needs to hit
Guy builds 20+ tools over 4 years before finding one that’s starting to work.
Lesson #1: Try lots of stuff. Pivot quick. Act fast.
Lesson #2: The real winner here …
Car Detailing Flyer Hangar
People like this secretly kill it but rarely post how they do it (I know bc a lot of them hire me).
The play for a hangar-flyer like this:
Hire …
Get Dang Billboard
If you’ve got a badass name, you gotta use it 😂
I see this guys billboard all over Austin.…
One image, the bartending skill encapsulated.
This incredibly detailed image instruction set gives the full instructions on how to make ~40 drinks. It’s kind of cool how much data is easy visualized in this one image.…
Art + Driveway Sign
Two Birds with One Stone: Cool 80’s looking driveway art plus a “Don’t Block My Driveway” sign in one…
Copywriting in real life for cat poster
Copywriting in real life:
• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”
Something that stands out even just a little can get way more attention.…
This is how raising the price of a product can help you.
Mike was selling air purifiers for $1,000. He couldn’t sell many at that price, so he upped it to $2,000 and then he couldn’t keep them in stock.
What changed?…
Things that worked well for me in 2023:
• NEWSLETTER to interact with audience. Stay top of mind.
• SHORT CLIPS to stay top of mind, get new audience on YouTube and Instagram.
• LONG FORM PODCASTS to …
How content creators could get paid for their work.
In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:
• You watch my video –> You pay me a …