3,027 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

Make Your First $ Headline Copy

Everyone wants a quick win. That’s why “Make your first $100 in 24 hours” grabs attention like a magnet. It’s...

Ads/Formulas/Copywriting
Aug 8, 2017

Get Rid Of The Problem Headline Formula

Ever read a headline and instantly feel relief wash over you? That’s the magic of “Get rid of X once...

Ads/Formulas/Copywriting
Aug 8, 2017

Are You Still Wasting Money On... Headline Formula

Ever seen a headline that feels like it’s staring straight into your wallet? “Are you still wasting money on ___...

Ads/Formulas/Copywriting
Aug 8, 2017

They All Did Unpleasant Things...Headline Formula

People love a good transformation story. That’s why “before and after” videos and comeback arcs go viral. You can use...

Ads/Formulas/Copywriting
Aug 8, 2017

Star Story Solution Copywriting Formula For Lead Generation

Most lead gen pages sound like bad first dates: all talk, no connection. The “Star-Story-Solution” formula flips that by making...

Ads/Formulas/Copywriting
Aug 8, 2017

The We Promise You This: Headline Formula

Want buyers to trust you right away? Drop a bold guarantee. It flips their hesitation into excitement by saying, “We...

Ads/Formulas/Copywriting
Aug 8, 2017

The Objection or Anxiety Headline Formula

People love to complain. Smart marketers love to listen. Every gripe about your industry is a gold nugget waiting to...

Ads/Formulas/Copywriting
Aug 8, 2017

The TEASE Testimonial Formula

Writing testimonials doesn’t have to feel like pulling teeth. The TEASE formula makes it simple, structured, and natural so your...

Formulas/Copywriting/Data
Aug 8, 2017

5 Drip Email Templates Formula

Most marketers try to sell too fast. Big mistake. People don’t buy from strangers—they buy from folks they trust. That’s...

Formulas/Copywriting/Emails
Aug 8, 2017

Brian McLeod’s HELLYEAH Copywriting Formula

Ever see copy so fired-up you can feel it? That’s the “HELL YEAH” formula: big emotion, bold attitude, and irresistible...

Ads/Formulas/Copywriting
Aug 8, 2017

The AICPBSAWN Copywriting Formula

Most copywriters stop at AIDA. But the real pros? They use AICPBSAWN. It’s the mega-checklist that squeezes out every drop...

Formulas/Copywriting/Advice
Aug 7, 2017

The 5 Basic Objections Copywriting Formula

You can write buttery-smooth copy and still get nothing but silence. The problem isn’t always your product. It’s the silent...

Formulas/Copywriting/Advice
Aug 7, 2017

The 1 – 2 – 3 – 4 Formula for Persuasive Copy

Ever stare at a blinking cursor with no clue what to write next? The 1-2-3-4 method fixes that fast. It’s...

Ads/Formulas/Copywriting
Aug 7, 2017

The 5-Point Copywriting Formula For Landing Pages

Most landing pages talk at people—blah blah blah features. The best ones talk to people, just like a friend explaining...

Formulas/Copywriting/Advice
Aug 7, 2017

The SLAP Copywriting Formula For Selling Inexpensive Products

Ever added something to your cart before you even realized it? That’s the SLAP framework at work. It’s a 4-step...

Ads/Formulas/Copywriting
Aug 7, 2017

The PAS Copywriting Formula

Ever notice how problems grab attention faster than promises? That’s why the PAS (Problem, Agitate, Solution) formula works like magic...

Ads/Formulas/Copywriting
Aug 7, 2017

The 3 Reasons Why Copywriting Formula

Most copy fails because it tries too hard. Great copy feels effortless because it answers what people really care about....

Formulas/Copywriting/Advice
Aug 7, 2017

The 4 P's of Persuasive Copywriting

Most copy stops at “this is cool.” But buyers don’t buy “cool.” They buy results. The 4P formula fixes that:...

Ads/Formulas/Copywriting
Aug 7, 2017
self-publishing-school-order-form

Self Publishing School Order Form

Selling a $1,997 course is no small task. Most buyers hesitate hard at checkout. But Self-Publishing School’s order page makes...

Signup Forms/Copywriting/Data
Aug 6, 2017
self-publishing-school-pricing

Self Publishing School Pricing

Two plans. One clear winner. That’s the beauty of this pricing table from Self-Publishing School—it gently guides buyers to the...

Ads/Copywriting/Pricing
Aug 6, 2017

The 3 Reasons Why Copywriting Formula

Every person landing on your page has a silent checklist they’re running through in seconds. If your copy answers these...

Ads/Formulas/Copywriting
Aug 6, 2017

The AIDA Copywriting Formula

AIDA is one of those classic marketing tools that never dies. It walks your reader from “what’s this?” to “take...

Ads/Formulas/Copywriting
Aug 6, 2017

The 4 U's Formula For Social Media

Ever wonder why some headlines pull you in like a magnet? They usually follow the “4 U’s” formula. It’s one...

Formulas/Copywriting/Advice
Aug 5, 2017
Enchanting Marketing -About

Enchanting Marketing About Page

Most About pages read like a snore-worthy résumé. But Henneke from Enchanting Marketing flips the script. Her page feels like...

Copywriting/About Pages/Images
Aug 5, 2017

Command Palette

Search for a command to run...