How “negative” or “positive” different English words are perceived
This is an interesting data layout for which words mean negative things, and which words mean positive things.…
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
This is an interesting data layout for which words mean negative things, and which words mean positive things.…
Since the car is pretty hideous, this ad for an AMC Gremlin appeals to it’s more practical qualities!…
This kind of hilarious (and simple) sign reminds people that stealing is a crime, and their ice will be cursed with melting if they steal it 😂…
This is a fun way to grab some attention, but saying why NOT to buy the car, but then listing great reasons to buy the car.…
This is a copywriting formula that means:
Attention
Transformation
Interest
Desire
FAQ
Action…
This is a neat infographic that sums up how to create a compelling story…
This headline grabs attention by being unusual looking, as if you’re reading from a mirror. Things that are novel can get attention, but alas it’s just a one-time trick.…
If you wanted to branch out of your own network to date in 1951, you would take out a personal ad much like this.
Imagine the stress of having to …
This ad pulls a few heartstrings saying “I didn’t get the job” from a man who hasn’t shaved.…
In addition to showing the product right off the bat, this add uses logical reasons on why to buy a Gremlin. This is much like VW Beetle ads where logic …
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad.
They also include some great benefits like:
“Carry it home.”
“So simple …
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use …
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be …
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup of them being sewed on.…
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.”
The desire to collect is very strong in humans, and this promotion keeps you “hooked” …
This direct mail flyer is full of attention-getting features:
1.) It looks “handwritten”
2.) It “highlights” the offer with lines.
3.) It “highlights” the offer with actual highlighting.
4.) It …
This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers and editors would use.…
This is a helpful graphic with a catchy “rhyme” that shows you how to survive a bear attack.
Apparently for different types of bears you take a totally different approach. …
In 1989 if you wanted to watch a show but weren’t around to hit “record” on your VCR, and forgot to see the programmed record time, you could call this …
I saw this pop-up on Captivate.fm that’s taking advantage of another podcast host closing down, so they give all their users affiliate links to send those customers. Clever!…