Email Marketing “Iceberg”
This graphic shows all the hidden work that goes into writing and sending emails to a large number of people, including:
Strategy, Research, Copywriting, Editing, Approvals, List Building, List Management, …
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Twitter “DM” Call To Action Example
This is a cool example of how someone is selling directly from Twitter.
The Call To Action (CTA) is to DM him to join a program.…
Dog Groomer Price Justification Chart
Every consultant or freelancer has had to justify their cost at times.
This dog groomer was sick of people snarky remarks like, “WOW it costs less to cut MY hair …
Copywriting Monetization Methods
Different potential income streams for a copywriter.…
Re-working copy
Re-working the copy on a page is important from time to time.
You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …
The point of copywriting
The point of copywriting is to make all of these metrics go up. When compounded together it makes massive results.…
Social Proof Headline: “America’s Largest Selling Ale”
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”…
Microaquire Headline Before/After
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.…
Reforge Car Analogy Image
This is an interesting analogy Reforge is making between a high performance car and high performance company using just an image and some arrows/text.…
Text-length styled PE ratio chart
This chart uses text-styling by making a bullet point list that’s kind of
Angled downwards
kind of like this
to make a
point.
This is an easy and eye-catching way …
Great Twitter follow ask
This is a great Tweet asking people to follow. All around a great ask that explains why you should follow him.…
“Creativity is the Enemy” Nike Headline
This Nike headline makes you do a double-take, and makes you want to read the print below it. The text goes on to demonstrate how you don’t need to re-invent …
Amazon’s internal writing advice
Cool writing advice from Amazon internal memos.…
Words to use instead of “very”
This is a cool list of words to use instead of “very” to spice up your copy.…
Yamaha “Pass the Gas Pump” Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This Yamaha Motorcycle ad tapped into that conversation showing how to …
Full for 20 min -vs- Full for 2 hours
This cool visualization from Instagram shows how carbs and fiber alone don’t keep you full for long, but adding some fat and protein does.
I love this extremely simple visualization.…
Kraft ad gives helpful suggestions
This is Kraft ad from 1962 is great because it not only promotes the product, but also EDUCATES.
It gives several suggestions on how to use the product.
Giving customers …
“How can just 1 calorie taste so good?”
This is a great Tab Cola ad from 1964 showing how few calories it has.…
Give people the end result they want
This is a slide from a YouTube video I saw (so sorry….forgot which video this was, so apologies for not crediting it). It was explaining how it’s important to know …
Whiskey Tribe Community Sales Page
This is a very uniquely designed sales page for “Whiskey Tribe” and their Patreon page.
It has an old-timey “Knights” look to it.…