Ogilvy on Advertising – by David Ogilvy:
Price: $19 on Amazon
What I love about it:
Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which “Mad Men” is based off of).
What skills you’ll learn:
Large-scale advertising. Brand advertising. How to layout ads like a billion dollar brand.
Tone of voice:
Informative and pretty funny. Less talk and lots of examples.
Reading Level:
Beginner.
Other Free David Ogilvy Resources:
- How To Create Advertising That Sells
- David Ogilvy Advertisements
- Video of David Ogilvy talking about direct mail vs creative advertising
