Ogilvy on Advertising – by David Ogilvy:

Price: $19 on Amazon

What I love about it:
Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which “Mad Men” is based off of).

What skills you’ll learn:
Large-scale advertising. Brand advertising. How to layout ads like a billion dollar brand.

Tone of voice:
Informative and pretty funny. Less talk and lots of examples.

Reading Level:
Beginner.

Other Free David Ogilvy Resources:

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Free Copywriting Guides

Price: Free

What I love about it:
There’s just a wide breadth of topics about copywriting here. If someone is driven, they can read all these guides (or even print …