“The Quiet Toy” Crayola Ad
Know who your actual customer is.
For example: If someone is buying Crayons…it’s the PARENT not the child spending the money.
This 1979 Crayola ad appeals specifically to parents who …
Category: Wisdom
Some good wisdom from people around the web, including @NevMed.
The Political Style of Your Brain
The political style of your brain is a dictatorship, not a democracy.
You are the dictator in charge.
Ruthlessly prune out people/news/information that doesn’t serve you.…
A common path I’ve seen people take online:
Learn skills —> freelance for quick income —> sell small digital product for income —> make a business out of your skills —> hire people to help deliver —> build …
Online entrepreneur path
A common path I’ve seen people take online:
Learn skills —> freelance for quick income —> sell small digital product for income —> make a business out of your skills …
Incentivising content creators
When you incentivize something….you get more of it.
Around 2003 Google introduced its ad product called AdSense, and it literally “ignited” the web!
Content publishers could finally make money …
This Is Earl Nightingale
Here’s a funny story how over the years I’ve swung the price of this book (This Is Earl Nightingale) from $15 to over $450 several times.
Currently if …
Main twitter uses
Here’s what I mainly use Twitter for 😂
Interestingly enough, just dicking around and harassing friends often gets a lot of engagement, and it keeps social media fun and “social!”…
Having a printer in your home
An underrated convenience: Having a printer in your home.
It seems so outdated and un-needed, but I have a wireless printer tucked away in a junk closet that’s always on.…
Before & After photos
Copywriting Tip: Sometimes a simple Before & After photo will explain an entire product without much need for copy.
For example, this simple advertisement for a charging device shows a …
Motivation, reward and punishment
I like this quote:
“Once you understand the motivation, reward and punishment structure of any system, you can begin to control it.”
– Guido Van Rossum (founder of the Python …