David Ogilvy Quote About Idiots
Our business is infested with idiots who try to impress by using pretentious jargon.
— David Ogilvy…
All posts by Lesley Amos
Open Peeps Illustration Sales Page
This is an extremely visual-rich page for a company selling hand drawn illustrations.
It’s got a fun and whimsical style, and definitely showcases the product well.
It also has a …
Ideation Bootcamp by The Hustle
This is a great page for a course led by The Hustle to help people find business ideas.…
Awesome and simple portfolio home page site
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This is a sweet little home page and bio for Cem Hurturk that’s extremely simple, but gets across who he is very effectively. So simple and good!…
BuiltWith Pricing Page
Great pricing page by BuiltWith with very clear pricing, a preference of which to buy (middle plan), and a list of included features on the page.…
Glide Apps Home Page
A great homepage that shows users what their software does by SHOWING it with gifs and images.…
Free Copywriting Guides
Price: Free
What I love about it:
There’s just a wide breadth of topics about copywriting here. If someone is driven, they can read all these guides (or even print …
How To Make Maximum Money In Minimum Time – by Gary Halbert:
Price: $20 on Amazon
What I love about it:
It’s just kind of a random pamphlet Gary Halbert put together about making money through direct mail…..but it was one of …
Breakthrough Advertising – by Eugene Schwartz:
Price: $249 on Amazon
What I love about it:
Goes through different stages of large-scale advertising and the thought processes behind them. The examples are all from the 1920’s and …
A Whack on the Side of the Head – by Roger Von Oech
Price: $13 on Amazon
What I love about it:
You can flip to any section and find some “new way of looking at a problem” in this book. It gets …
Save The Cat – by Blake Snyder
Price: $16 on Amazon
What I love about it:
This is a book about writing movies. It takes you through 11 different “archetypes” of screenplays you can write, and the …
This Book Will Teach You How To Write Better – by Neville Medhora
Price: $5 on Amazon
What I love about it:
This could be a 300 page book, but it was distilled down to 54 pages for super-quick reading. This was meant …
Getting Everything You Can Out of All You’ve Got – by Jay Abraham
Price: $11 on Amazon
What I love about it:
Not only about copywriting, but business in general. This is probably MORE a business book. Lots of great examples of businesses …
Ogilvy on Advertising – by David Ogilvy:
Price: $19 on Amazon
What I love about it:
Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which “Mad Men” is …
Advertising Secrets of the Written Word – by Joseph Sugarman:
(re-named “Adweek Copywriting Handbook”)
Price: $16 on Amazon
What I love about it:
He goes through 30 different “triggers” that cause someone’s brain to switch into “buying” mode. These are …
The Boron Letters – by Gary Halbert
Price: Free online or $22 on Amazon
What I love about it:
This was originally a set of free letters published by the famous copywriter Gary Halbert. I stayed up …
The Kopywriting Kourse
Price: $850 or monthly payments
What I love about it:
This copywriting course takes you from beginner to intermediate level really fast through video. Unlike books, through video you can …
Chirp Wheel Explainer Video
Great use of humor in this explainer video. …