Category: Advertorials

Advertorials are [ADVERTISEMENT] + [EDITORIAL CONTENT]. Example: A company like Purina dog food can pay BuzzFeed money to publish an article called “10 Cute Pupppies Who Love To Eat.” In some of the pictures, they might be eating Purina brand dog food. THAT is an advertorial!

Ogilvy’s Guinness Guide To Cheese Print Ad

Part of Ogilvy’s Guinness Guide To… campaign.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely …