CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people’s work to get a feel for it), and wrote out the Gary Halbert “Coat of …
Category: Advertorials
Advertorials are [ADVERTISEMENT] + [EDITORIAL CONTENT]. Example: A company like Purina dog food can pay BuzzFeed money to publish an article called “10 Cute Pupppies Who Love To Eat.” In some of the pictures, they might be eating Purina brand dog food. THAT is an advertorial!
1923 Caldwell’s Syrup Pensin
With 47 years of practice, Dr. W.R. Caldwell proves that he is an expert in medicine. He is also offering out $10,000 worth of free samples. A great way to …
Great sponsored ad by a wine company on Twitter
This ad creates a bit of curiosity with it’s clever headline and image.…
1963 Wate On Ad
In 1963 the being skinny was out. This 1963 print ad uses a actress Eva Six to sell their weight gaining tablet.…
Kissing advertorial
This is a crazy little advertorial that starts out like a “kissing guide” – complete with 1-2-3-style images down the left-hand side of the page – and then transitions into …
Make actionable steps in “How To” content
People write will often write “How To” content without giving the reader clear, practical ACTIONS to take.
Why it’s bad:
- It makes it hard to ACT on the content.
- It
70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.…
Dance On Your Doctors Grave Pamphlet
Here’s a really simple yet catchy pamphlet title and image!…
Dancing Advertorial
A newspaper advertorial promoting a Dirty Dancing workshop.…
L’Oreal Paris Advertorial
Targeting teens this advertorial was featured in the magazine Seventeen…
Rapid Loss Advertorial
Rapid Loss sells using a common weight cause in this two-page spread advertorial.…
How to advertise travel advertorial
This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.
Red areas are most likely to attract attention, followed by …
How to create corporate advertising that sells
This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.
Red areas are most likely to attract attention, followed by …
How to create food advertising that sells advertorial
This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.
Red areas are most likely to attract attention, followed by …
How to make your sales promotions more profitable advertorial
Part of Ogilvy’s famous “how to” campaign that showcases the agencies copywriting and strategy skills.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue …
How much should you spend on advertising advertorial
This advertorial was a great way to show companies how much they should budget for advertising.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and …
How to launch new products advertorial by Ogilvy
Print ad created by Ogilvy showcasing the agencies knowledge on launching new products.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas …
AppSumo Advertorial
If 70% of the article would be about the benefits of the product, how to use the product, and other cool benefits you’d get by having it.
Then less than …
David Ogilvy Guinness Advertorial
Not only was it an advertisement for Guinness, but people used to tear it out of the magazine and keep it. Restaurants would even display this ad for the patrons …
David Ogilvy Rinso Detergent Ad
This Rinso Detergent ad that did better than any other detergent ad, ever……because it was so easy for housewives to tear out of the magazine and keep in their …