Ogilvy’s Guinness Guide To Cheese Print Ad
Part of Ogilvy’s Guinness Guide To… campaign.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely …
Category: Advertorials
Advertorials are [ADVERTISEMENT] + [EDITORIAL CONTENT]. Example: A company like Purina dog food can pay BuzzFeed money to publish an article called “10 Cute Pupppies Who Love To Eat.” In some of the pictures, they might be eating Purina brand dog food. THAT is an advertorial!
How To Create Advertising That Sells – David Ogilvy Ad
This is the classic Ogilvy & Mathew Ad. Ironically by giving away all their secrets they ended up making a ton of money off this magazine and newspaper ad!
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