Before & After Hair Loss Ad
There’s nothing like a good old fashioned Before & After photo to demonstrate the transformation a product claims. Instead of a lot of text, this “Hims” ad just shows the …
There’s nothing like a good old fashioned Before & After photo to demonstrate the transformation a product claims. Instead of a lot of text, this “Hims” ad just shows the …
If you wanted to flex as a kid, you showed up with the box of Crayons with the built in sharpener! This unique feature stood out, and was also very …
1947 was LIT! There’s two funny things going on in this ad:
1.) Granny is straight up spiking the grape juice.
2.) Everyone else at this party besides granny seems …
This ad from 1959 shows some of the original Crayola advertising. This cool ad shows a little kid with his “hands against a store window” looking at a box of …
One regret I’ve had is not putting my consulting on a platform.
This tiny hidden page is what 100% of my consulting has come through 😂
That dumb page has …
• Muscles look big (but not too big)
• Maintainable body fat
• Can still be limber
Judging by the picture above, he is 10% to 12% body fat.
My …
My advice for people coming up with taglines or slogans for their company:
Don’t pay attention to billion dollar brands!
Example: Apple’s slogan of: “Think Different”
Instead, you should pick …
I’ve always believed copywriting is a skill to learn so you can apply it to a business you own, not necessarily to BECOME a professional copywriter.
This way you can …
The sugar industry fought back in the 1950’s when the health-conscious tried to remove sugar from the American diet. This ad compares the calories of an apple to 3 teaspoons …
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your email engagement by 70%. It clearly shows this is a …
This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status into the reason you SHOULD rent a car from them! …
Once you go this route, it’s hard to go back 😏
A couple years back me and my brother went to Japan for a few weeks, and EVERY SINGLE PLACE …
One of my favorite formulas for writing ANYTHING is the AIDA Formula.
Have you ever used it??
I have a favor, can you respond to this email with how …
This was a cool device that allowed researchers to read up to 8 books at a time (high tech stuff for the time)
It’s kind of wild that in many …
What I like most about this ChatGPT Cheat Sheet is that it all fits on one page. What a great download or one-pager to send people, and this type of …
A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost you MORE in replacement over time.
This graphic does …
I like how this simple ad hits home by shoeing what you intended to do, then what *actually* happened!…
There’s zero frills, and zero mis-understanding when reading this headline. That’s wise because they are PAYING for clicks, so you don’t want unqualified clicks!
It’s not the most exciting, but …
If David Ogilvy was around for Twitter, this would be his banger Tweet thread!…
While this is a printed advertisement, because it looks like a hand written estimate it REALLY grabs attention!…