I used my iPhone as a webcam
Speaking of pictures….I used my iPhone as a webcam for the first time and it’s amazing. The quality seems higher than my DSLR’s!
Also in Control Center there’s 3 different …
All posts by Lesley Amos
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬
This ad extended an olive branch to the more sophisticated cocktail …
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.
The bottom part of this …
AIDA is still the best
Still the best copywriting formula around: AIDA
If you’re trying to figure out how to position something, run it through the AIDA Formula first.
You can even tell ChatGPT to …
Pressure Washing Ad
This pressure washing ad was….pressure washed into the side of a highway 😂
✔️Cheaper than a billboard
✔️Gets lots of eyeballs
✔️Lasts a long time
✔️Somewhat legal…
Cool way to show product possibilities
A great way to sell a product is show how many different use cases it has.
This pie crust ad shows all the different pie-possibilities you can make by “sandwiching” …
Take small steps
This image is a cool demonstration why it’s better to take smaller steps.
Instead of “I want to make $1,000,000 right now” try “I’m going to make $100 this week.”…
Pricing the process, not the output
As I’ve watched people move up the food chain from freelancer → agency owner, they will start pricing more like this.
A 1-person client may just want a quick-n-dirty logo …
The Wright Brothers Bicycle Ad
The Wright Brothers funded the development of the first powered airplane with their bike shop.
This was the simple ad they’d post in the Dayton, Ohio newspapers.
The Van Cleve …
Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these:
#1.) AIDA: Attention, Interest, Desire, Action
#2.) PAS: Problem, Agitate, Solution
#3.) PASCA: Problem Agitate Solution Call …
Budweiser “don’t add salt” Ad
Some people used to add a little sprinkle of salt to the head of their beers to make it more flavorful.
Budweiser put out an ad to combat that, and …
Cool Econoline Van Ad
This Ford Econoline ad didn’t need many words…rather it just showed this cool-ass looking van on the beach.
Also the paint scheme totally reminds me of Karbach Crawford Bock beer …
Much information, Very Small Space, Many Educational
This cool graphic packs tons of of cooking knowledge into a super easy graphic. I never knew what a lot of these common blends contained until now!…
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the sub-headline about “Flavor Buds.”…
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the “health value” of it, but overall this ad does a …
Meme Ad from HeroPost
This ad takes shots at the competitors by using this meme format. If you’re a Hootsuite, Sendible, or Loomly user this would likely catch your attention.…
Selling supplements in 1909
This ad from McClure’s Magazine in 1909 seems eerily familiar to the advertising promises of many modern supplements:
It’s got vague promises of better performance, and has many “science-y sounding” …
Oura Ring readiness score
If I do these 3 things, I’m almost guaranteed to get 90+ on my Oura Ring readiness score:
– Read a bit before sleep, no screens.
– Don’t eat 3 …
How many ancestors does it take to make YOU?
This is a fun little exercise that shows how many unique experiences alllllll combined and dovetailed into creating you.…
Jaspr which makes high end air purifier
I’ve had a sponsor lined up for a while called Jaspr which makes high end air purifiers, and since the sky in many parts of the USA and Canada currently …