Copywriting Formulas

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I wrote a blog post full of copywriting formulas here, mainly these:

#1.) AIDA: Attention, Interest, Desire, Action
#2.) PAS: Problem, Agitate, Solution
#3.) PASCA: Problem Agitate Solution Call to Action
#4.) 4 Ps: Promise, Picture, Proof, Push
#5.) FAB: Features, Advantages, Benefits
#6.) The Before-After-Bridge
#7.) 5W’s and H: Who, What, Where, When, Why, How
#8.) Tell A Story
#9.) PAPA: Problem, Agitation, Provide, Action
#10.) The 7 Steps
#11.) 4U’s: Urgent, Unique, Ultra-specific, Useful
#12.) APP Formula: Agree, Promise, Preview
#13.) FOMO: Fear of Missing Out
#14.) PSR: Problem, Solution, Result
#15.) 4 Ps of Persuasion
#16.) STAR: Situation, Task, Action, Result
#17.) PASTOR: Pain, Agitate, Solution, Testimonial, Offer, Response
#18.) FAPE: Feature, Advantage, Proof, Evidence

The funny thing is after writing examples for each of these copywriting formulas, it seemed like almost every formulas was just a slight variation of either A.I.D.A. or P.A.S.

• AIDA: Attention, Interest, Desire, Action
• PAS: Problem, Agitate, Solution

Do you use any formulas like this?

1. How to be unhappy (inverted for happiness).

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This is a clever way of looking at how to be happy by looking at how to be unhappy. Just...

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2. Branding vs Marketing

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Great article by Tom Pestridge about the difference of Branding vs MarketingHe says:Marketing is like asking someone out on a...

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3. The Strategy Pyramid

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Great pyramid visual that breaks down purpose, strategy, and execution.By answering a few key questions at each level, you create...

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4. How to Get Rich by Naval Ravikant

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Complied list of 41 lessons on how to get rich without being lucky according to Naval Ravikant.Here is what it...

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5. How Starbucks uses Psychological Triggers

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I like this picture from Tom Pestridge that breaks down physiological triggers Starbucks uses for their different sized.Here's what he...

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6. 2,2,2 Rule for Happy Marriages

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Here is the 2,2,2 Rule for healthy marriages. Every 2 weeks, go on a date night. Every 2 months, go...

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7. How to find your Ideal Client Persona

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Five simple yes and no question to ask your self if you should work with a client. ❤️ Was I...

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8. AppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird

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These three simple core values of AppSumo help with company culture. Keep Hungry, Keep Humble and Keep Weird.

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9. The Everest Goal Setting Framework Pyramid

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Cool image showing how stacking tiny goals helps you actually reach the top of the mountain.👉 Figure out your big...

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10. 6 Question's to ask when creating an SOP

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An easy formula to create a perfect SOP (Standard Operating Procedure).Why do this?Who does this?What steps are taken?When is this...

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11. Small, Medium and Large Pricing Psychology

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“The Decoy Strategy” gives three options but it makes the most sense to buy the large because it’s only a...

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12. Matt Gray’s social media posting schedule

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I was at a Matt Gray in-person conference and saw this slide made by his social media manager

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13. The Venn Diagram of Success

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Generally success seems to be a combination of a couple of things: Solid talent + Savvy business sense + 15...

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14. How to solve any problem with first principles

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This easy chart defines how you can solve pretty much any problem through first principles by breaking it down into...

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15. Swiss Cheese Aviation Accident Framework

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This "Swiss Cheese Model" tries to find out the multi-causes of aviation accidents with this framework. For example, this 2018...

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16. Government Master Plan

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David Friedberg tries to predict the governments master plan using this "Three Legs On A Stool" analogy. Tariff Implementation: Friedberg...

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17. Noah Kagan's “LOT” Framework for Making Money

Listen - Listen to problem, ask questions. Options - Present options see what they like. Transition - Transition into asking for money.
— Noah Kagan

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18. 8 qualities of a great swipe

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When you save a "swipe" for your own swipe file, it's best if it has as least one of these...

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19. 6 Copywriting Formulas

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Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...

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20. The Anatomy of Great Newsletter Design

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To create an engaging newsletter, simply fill in your email newsletter following this template with callouts.

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21. Anatomy of a Successful Print Campaign

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This print ad template outlines essential elements for a successful ad campaign.

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22. Anatomy of an AI SaaS Landing page

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This graphic shows what was done to a SaaS landing page that increased conversions by 179%

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23. SpaceX algorithm to making less mistakes

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Elon Musk created these five steps to help SpaceX to make less mistakes.

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24. Landing Page Formulas

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Seven simple formulas for each section of a landing page, making it easier to build an effective one.

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25. Anatomy of a hero section

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Cool breakdown of a way to make a Hero Section on a website.

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26. Product Market Fit Framework Exercise

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A way to nail down market problems and product ideas.

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27. The 8+8+8 Rule

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Here is a great way keep your day balanced between work, sleep, family, friends and self.

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28. Job interview cheat sheet

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Mastering interviews can be tough, but this cheat sheet simplifies the process with common questions and valuable tips for crafting...

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29. Sam Altman’s (OpenAI + YCombinator) Life Advice

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Life advice from Sam Altman.

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30. Time Management Tips List

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A cool list of 15 time management tips to keep you on task.

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31. Best hack for scheduling friend hangouts:

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32. 6 Landing page copywriting tips

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This one-pager shows 6 easy tips to create better landing pages. Helping you boost your conversions.

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33. The blueprint to creating a profitable SaaS business

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This step-by-step guide is perfect for launching a successful SaaS businesses. It walks you through each key step.

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34. AIDA Formula low effort -> high impact

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The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at...

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35. The AIDA Slippery Slope

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Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:

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36. "The Slippery Slope" and "The AIDA Formula"

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One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then...

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37. King of the Hill Visual Style Guide:

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Checkout this “Visual Style Guide” used by the animation team at King of the Hill. Here’s a few more slides...

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38. Who is your target audience?

Sometimes your target audience to sell to ISN'T WHO YOU THINK. This video shows you a quick way to think...

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39. Hidden Rules Among Classes

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An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.

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40. List of psychological triggers that make people buy

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Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...

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41. AIDA is still the best

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Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...

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42. Twitter Posting Cheat Sheet

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Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts.

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43. The Circle Of Influence

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"The Circle Of Influence" concept can be applied to your business: • Circle of Control: You can completely control these....

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44. Feature, Benefit, Experience.

Feature Benefit Experience

Can you simply describe your own product/service with this framework? Example 1: • Feature: Sun cream. • Benefit: No sun...

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45. Emails and weekly newsletters

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81% of people say that email is their primary form of communication at work because it’s: • Time-stamped • Reliable...

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46. U.S. Department of Education Crowd-source Idea

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Here's an idea for the U.S. Department of Education: Crowd-source short form videos for every subject & every grade K...

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47. ATIDFA Copywriting Formula

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This is a copywriting formula that means: Attention Transformation Interest Desire FAQ Action

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48. 7-Steps of a Compelling Story

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This is a neat infographic that sums up how to create a compelling story

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49. Avoid “Toxic Positivity” Do & Don’t Chart

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This very simple graphic from Instagram shows how not to participate in “toxic positivity” by giving you concrete phrases to...

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50. Pet to Human Years Calculator

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Everyone’s heard, “Take your dogs age and multiply by 7 to get it’s human age.” However the story is a...

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51. Age Appropriate Chores List

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This cool guide of chores shows common chores for different ages of children.

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52. Physical writing proofreading markup symbols

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This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers...

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53. They don't want software, they want to accomplish a goal

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Great reminder that people don't necessarily want the product or software itself, but rather the result it brings.

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54. Good friends bring up hard conversations

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Good friends bring up hard conversations, even if it's unpleasant. If you see a bad habit a close friend is...

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55. Comfort Zone Circles

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This cool circle chart shows the different areas of your Comfort Zone.

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56. H.A.L.T. Acronym

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I've always liked this acronym H.A.L.T. which means.... If you're not in a good mood, you're either: • Hungry •...

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57. Dog Groomer Price Justification Chart

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Every consultant or freelancer has had to justify their cost at times. This dog groomer was sick of people snarky...

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58. Characteristics of Pseudoscience Chart

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This is a great little chart that outlines what might be "pseudoscience" and how to spot it.

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59. Not everything is a priority

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This is a cool graphic showing that you might have a million things on your to-do list, but only a...

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60. Words to use instead of "very"

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This is a cool list of words to use instead of "very" to spice up your copy.

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61. The Learning Pit

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What learning something often feels like.

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62. Make ads like Ogilvy - Cheat Sheet

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Here is a cheat sheet on how to make your ads in the style of the Ad legend: David Ogilvy.

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63. Writing feature & benefits formula

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Good repeatable formula for an important element of sales copy.

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64. 13-step Twitter growth playbook

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65. How to write a sponsorship letter / cold email framework

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This infographic shows the basics of what's needed in a cold email to a potential sponsor for your event, newsletter,...

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66. Anatomy of a Email Newsletter

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Great template to follow for a content focused email newsletter. I find it best to follow a tried and true...

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67. How to read more

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68. "Mental Contrasting" goal setting method

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An interesting way to approach goal setting.

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69. CopyWork on some classic ads

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A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for...

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70. How long it takes to forget chart

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This is a cool little chart called the "Ebbinghaus Forgetting Curve." in one little image it shows how long it...

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71. The Comparison Lens

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72. The Crazy Story Lens

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73. The Personalized Lens

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74. The Helpful Lens

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75. The No Blame Lens

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76. The Durability Lens

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77. The No-Brainer Lens

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78. The Sniper Lens

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79. The Case Study Lens

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80. The Missing Ingredient Lens

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SwipeBot

Image Description

A cartoon illustration of the AIDA formula, featuring a confused stick figure looking at a block labeled "AIDA" with arrows pointing to four boxes labeled: Attention, Interest, Desire, and Action.

Positive Aspects

The image is simple and straightforward, perfectly encapsulating the AIDA formula. It visually breaks down each component, making it easy for readers to grasp the concept quickly. The cartoonish style adds a touch of humor, making the topic feel less intimidating and more approachable.

Key Takeaways

  • Copywriting Formulas: A variety of formulas can guide your writing, including AIDA, PAS, and more.
  • Frequent Overlaps: Many formulas are variations of the AIDA or PAS models, demonstrating their foundational nature in copywriting.
  • Versatility: These formulas can be applied to various writing tasks, from marketing to storytelling.

Additional Insights

It’s interesting how foundational AIDA and PAS are. They’re like the bread and butter of copywriting—always reliable and adaptable. Imagine them as the Swiss Army knives of the writing world; no matter the situation, they’ve got you covered. Next time you’re stuck, try mixing and matching different elements from these formulas to see what creative solutions you can craft!

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