Bill Bernbach on Impressions
Nobody counts the number of ads you run; they just remember the impression you make.
— William Bernbach…
Category: Quotes
Quotes are extremely powerful to use in your sales copy and marketing. For example if you are selling tracking analytics software, you could use the famous quote “What gets measured gets managed” by Peter Drucker to demonstrate that tracking your business more carefully can make it grow.
Leo Burnett on Ad Writing
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.
— Leo Burnett…
Shirley Polykoff on Copy
Copy is a direct conversation with the consumer.
— Shirley Polykoff…
Mary Wells Lawrence on Advertising
The best advertising should make you nervous about what you’re not buying.
— Mary Wells Lawrence…
Joseph Sugarman on Emotion and Logic
You sell on emotion, but you justify a purchase with logic.
— Joseph Sugarman…
Maurice Saatchi on Arguments
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.
— Maurice Saatchi…
Neville Medhora on Being Interesting
Be interesting! Even if you have something interesting to say, your delivery can make people read, or run.
— Neville Medhora…
Apple’s Rules for Success for employees
This is Apple’s “Rules For Success” they used to have on the back of all employee badges.
Some good rules for life!
Apple’s Rules of Success:
- Let go of
