2 Hour Cocktail Parties
My buddy Nick Gray is famous for throwing “2 Hour Cocktail Parties“, and one fun thing he does is organize parties at OTHER people’s houses:
He held one …
Category: swipes email
Want your kid to become a doctor, lawyer, engineer, or business owner?
Apparently pestering your kid to become a doctor, lawyer, engineer, or business owner really works!
A possible reason for the average income of Indian’s (at least in the USA) is …
Espiritu huaraches mark-up photo
I loved this simple photo with “writing mark-up” to explain each feature of these huaraches shoes.…
“Units of Luck”
Instead of think of “Luck” as some nebulous concept, think of it like a unit of measure.
In other words: How many “Units of Luck” are you producing for yourself?…
4 main ways to scale
If you want to build something big (or run a small company with large outputs), you need to some form of “scale.”
There’s 4 main ways to scale:…
Consulting on a platform
One regret I’ve had is not putting my consulting on a platform.
This tiny hidden page is what 100% of my consulting has come through 😂
That dumb page has …
To me, this is what ideal male body looks like:
• Muscles look big (but not too big)
• Maintainable body fat
• Can still be limber
Judging by the picture above, he is 10% to 12% body fat.
My …
Taglines and slogan advice
My advice for people coming up with taglines or slogans for their company:
Don’t pay attention to billion dollar brands!
Example: Apple’s slogan of: “Think Different”
Instead, you should pick …
Copywriting is not just for professional copywriters.
I’ve always believed copywriting is a skill to learn so you can apply it to a business you own, not necessarily to BECOME a professional copywriter.
This way you can …
Automated bidet controls
Once you go this route, it’s hard to go back 😏
A couple years back me and my brother went to Japan for a few weeks, and EVERY SINGLE PLACE …
AIDA Formula
One of my favorite formulas for writing ANYTHING is the AIDA Formula.
Have you ever used it??
I have a favor, can you respond to this email with how …
his was the equivalent of 18th century Google Chrome Tabs 😂
This was a cool device that allowed researchers to read up to 8 books at a time (high tech stuff for the time)
It’s kind of wild that in many …
ChatGPT Cheat Sheet One-Pager
What I like most about this ChatGPT Cheat Sheet is that it all fits on one page. What a great download or one-pager to send people, and this type of …
Cool graphic showing “Cheaper is not better”
A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost you MORE in replacement over time.
This graphic does …
Straightforward headlines are best when advertising
There’s zero frills, and zero mis-understanding when reading this headline. That’s wise because they are PAYING for clicks, so you don’t want unqualified clicks!
It’s not the most exciting, but …
9 more months to complete your goals
❌ Q1: January, February, March
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4: October, November, December
At this time I’d like to invite you to join …
Before and After Transformation Photos
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses.
They just paint over the brick, and paint the window trims black so …
A fun & cheap joy in life is getting a carwash!
Here’s me enjoying my $7 thrill 😂
It’s like you go into a different world for a few minutes.
Pro-Tip: If you have automatic seat presets, make setting #3 a …
Daily to-do list
Speaking of hand writing….I currently hand write my daily to-do list, but it lacks one major component:
It’s not digital so I can’t share it between devices!
My wishlist of …
“Handwritten” estimate flyer grabs attention
Because it’s “handwritten” you think someone left this at your door…and it definitely got my attention enough to read through it!
The ad above is from a flooring company, …