Boots for sale on Craigslist (before and after)
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the main image re-done to be more engaging.
Before, the photo …
Before and after or comparison images will quickly grab your audience’s attention and get your point across. Here are some examples.
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the main image re-done to be more engaging.
Before, the photo …
If this shark doesn’t grab your attention while scrolling through your Facebook feed, I don’t know what will.…
Bellroy Wallets unique selling proposition is they are slimmer, but with the same capacity as bulky wallets.
In their hero section, they have an interactive slider where you can choose …
This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the …
This before and after image is from a redesign tutorial in the Kopywriting Kourse.
It takes a sub-par hero section from a solar energy installation company’s home page and turns …
This is a simple but effective way of showing a before/after result.…
Context:
This email was going out to a newsletter inviting people to attend a webinar on financial health.
Before:
The email was bland and weak. It didn’t give the reader …
This dog lost a ton of a weight, and this simple before/after format shows it.…
A super simple before & after photo that doesn’t even use a single word or piece of markup.…
This is a cool way to display value by placing two competing cars next to each other with features and a picture.…
This is an example of a Facebook ad rewrite done in the Kopywriting Kourse’s private members’ area.
Target audience: HVAC engineers
Goal: Get the HVAC engineers to hire this agency …
This is an example of an email rewrite done in the Kopywriting Kourse’s private member’s forum.
Context: The lead was already interested and asked for a quote for the project.…
disguise is a collaborative software tool for BIG visual productions, like concerts, theater shows, and major outdoor events.
The problem is, their home page doesn’t do a good job explaining …
This 1970s print ad for a shoe repair service is great because:
Have a product that makes an immediate (and dramatic) visual transformation?
Instead of trying to explain the transformation, just show it with a before and after pic.…
This is a great before/after image showing off the effects of LED lights vs traditional street lights.
What’s great about it:
This a great before/after photo that says, “Turn This, Into This” instead of “Before & After.”…
You want readers to immediately know what your site is about when they land on your page. That means using simple, clear language.
In this case, “Take your next steps …
When your target reader lands on your homepage, you have 5 seconds to show them your site is what they’re looking for.
Your headline is CRITICAL.
“Are you ready? Book …
Vague ads rarely work.
An easy way to upgrade your copy is to mark all vague words in your ad and ask yourself, “What does that actually look like?” Add …