The Totem Pole of Focus
Figure out what you really should be focusing on using this method.…
Category: Formulas
For centuries people have tried to formulate and templatize marketing strategies. Each formula doesn’t have to be followed precisely, but they are very useful for getting started and filling a blank page with a framework.
Flip The Problem Around
If you’ve got a problem or question, try flipping it.…
Why am I upset/sad/slow?
A way to figure out why you might be temporarily upset, sad, or slow.…
Base Content Priority Chart
This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media.
The reasoning is you …
Story Circle
This is what a “Story Circle” looks like when writing a script. This is a great way to run a character through a proper story arc.…
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it’s sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).…
Blog Post Checklist
This is a great checklist that helps make a mediocre blog post great.…
The 22 Rules of Storytelling by Pixar
These are some rules of storytelling by the famous movie production company Pixar:
#1: You admire a character for trying more than for their successes.
#2: You gotta keep in …
WhatsApp Design Principles
A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.
…
“Give Me One Evening and I’ll Give You a Push-Button Memory”
What a FANTASTIC line! Here’s what makes it kick-ass:
- It implies an immediate benefit: A better memory.
- It’s very specific on what you get: A “push-button” memory.
- It shows the
Testimonial Script
Hey there! We’re trying to see what you thought of _____________ you bought.
We’d completely love it if you responded to these few questions:
1.) What is your name?
2.) …
Apple’s Rules for Success for employees
This is Apple’s “Rules For Success” they used to have on the back of all employee badges.
Some good rules for life!
Apple’s Rules of Success:
- Let go of
Three Pronged Pricing
Three pronged pricing is how you can offer a super low price so you don’t scare people away, but also offer a really high price to make sure you keep …
7 Deadly Fascinations Bullet Point Formula
- Lust (get what you desire / be what they desire)
- Slothfulness (this will help you be lazy / do less work)
- Envy (rise about your particular Joneses)
- Pride (be amazing)
BGNGo Bullets Formula For Lists
- Best
- Good
- Necessary
- Good, with Outcome
Use this formula to bookend your bullet list with the two most compelling bullets.…
Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
1. You need a hero
2. You need a goal
3. You need conflict
4. You need a mentor
5. You need a moral
Stories are fundamental to how we …
The AFOREST Landing page or Blog Post Copywriting Forumla
Alliteration
Facts
Opinions
Repetition
Examples
Statistics
Threes (Repeat something three times to make it memorable.)
You can pull things out of AFOREST. Post …
The 12-Step Formula for Sales Letters
1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity…
The How-To Email Subject Line Formula
{Attention-grabber}: how to {avoid or get attention-grabbing thing}
How {world-class example or average joe} {does amazing thing}
How to {do amazing thing}
How to {do amazing thing} without {unpleasant thing}…