Which of these Facebook ads will do better?

Which of these do you think would do better? A or B?

In our community site Laurie Bell completed this A/B split test:

Which of these Facebook ads will do better?

A: White Background
B: Black/Green Background

Take a guess before reading further!

Pick your guess. I’ll wait….
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Version A (white background) was the winner! 

It did about 3x higher conversions:

See the full conversion details on Facebook Ads:

 

 

 

This test was pulled from inside our forum and performed by @LBellBell Love seeing these types of tests!

The full winning ad looked like this:

Crappy Plunge Ad

I saw another “Our Designer Quit” ad out in the wild!

This variation is “Our Designer Is On Vacation” but it’s still the same hilarious concept.

This style makes people …

pluto