7 Deadly Fascinations Bullet Point Formula
- Lust (get what you desire / be what they desire)
- Slothfulness (this will help you be lazy / do less work)
- Envy (rise about your particular Joneses)
- Pride (be amazing)
Use this formula to bookend your bullet list with the two most compelling bullets.…
1. You need a hero
2. You need a goal
3. You need conflict
4. You need a mentor
5. You need a moral
Stories are fundamental to how we …
Alliteration
Facts
Opinions
Repetition
Examples
Statistics
Threes (Repeat something three times to make it memorable.)
You can pull things out of AFOREST. Post …
1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity…
{Attention-grabber}: how to {avoid or get attention-grabbing thing}
How {world-class example or average joe} {does amazing thing}
How to {do amazing thing}
How to {do amazing thing} without {unpleasant thing}…
Make Your First {$} in Just {Time}
List-your-services marketplace example:
Make your first $100 in just 24 hours
Real estate flipping example:
What if you could make your first million …
Get Rid of {Problem} Once and For All
Accounting software example:
Get rid of your accountant’s fees once and for all
Personal coaching example:
Get rid of that nagging voice …
Are You Still Wasting Money on ______________ (Without Anything to Show for It?)
Free shipping app example:
Are you still wasting money on shipping charges (without anything to show for …
They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}!
Selling stationery example:
“They all looked at each other when I said I’d host …
Introduce the star of the story
Tell the star’s story
Present the solution that helped the star achieve big things
This character-focused formula is most applicable to lead generation pages. …
We Promise You This: {Highly Desirable Result} Or {Consequence}
Gym membership example:
We promise you this: lose 30 pounds or we’ll pay for a month at a different gym
Literary …
The only {product category} that doesn’t {objection or anxiety}.
Accounting software example:
The only accounting software that doesn’t come loaded with a hundred pointless features.
Accounting software example:
The only …
Tactful – Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like to show it to others.
Emphasize – Highlight …
Email 1: A Warm Hello
Email 2: Transparency “We’ve done this great thing and we want to share what we’ve learned”
Email 3: Send them a personal article that shows …
Holler at ‘em – Gain their attention
Empathize with ‘em – give them some back story
Lambast the *******s that created the problem they’re having
Legwork…
Attention – Biggest benefit, biggest problem you can solve, USP
Interest – Reason why they should be interested in what you have to say
Credibility – Reason …
1. I don’t have enough time.
2. I don’t have enough money.
3. It won’t work for me.
4. I don’t believe you.
5. I don’t need it.
People can …
1. What I’ve got for you?
2. What it’s going to do for you?
3. Who am I?
4. What you need to do next?
Whether you want to get …
What will you do for me if I listen to your story?
How are you going to do this?
Who is responsible for the promises you make?
Who have you …